MARKETING STRATEGY

We have experience in every marketing domain to assist you in developing marketing programs that lead to sustainable growth and success. We will work with you to develop and execute a focused and results-driven marketing plan. You firm’s story, services, and customers’ needs are unique, so we spend time listening, researching, and learning as much as we can to create and deploy customized strategies that are in line with your company’s mission, goals and vision.

 

Marketing Research

Examination of current and potential markets with consideration towards maturity level, opportunity, and realistic fit.

Marketing Plan

A plan composed of goals that support and strengthen your company's vision, accompanied by measurable action items.

Strategic Plan

A plan composed of goals that support and strengthen your company's vision, accompanied by clear resilient paths for attaining them.

Market Sector Planning

Generation of a market sector plan for each target market with a detailed roadmap of marketing and business development activities to ensure accountability & results.

OUTSOURCE MARKETING

Outsourcing your marketing endeavors can give you a more experienced Proposal Manager/Marketing Professional without the financial burden of a full-time employee.

Marketing is not a core function of most professional services firms.

Professional services firms within our industry tend to be run by architects, general contractors, engineers, or other professionals in their fields, not marketers. These professionals are often unfamiliar with the latest marketing trends and techniques — and they may not be inclined to become experts in yet another specialty.

It helps keep your most valuable resources focused.

Traditionally, professional services firms have relied on their most valuable people to write proposal content required to generate new business opportunities. Outsourced marketing is a changing that balance. An hour-long interview with an expert can provide enough information for an entire submittal. This can save many painful hours that experts might otherwise spend writing content themselves. Furthermore, the outsourced marketer typically produces a superior outcome.

Outsourced marketing is less expensive.

Fees for outsourcing can be quite cost-effective. You get access to a very diverse, high-quality set of skills without having to hire, train and supervise a team of specialists. And since you are using the talents of experienced specialists, they are also likely to produce better outcomes.

PROPOSALS & PRESENTATIONS

Win the work you want with custom, compliant, creative proposals. We provide full-service proposal writing, design, and management for firms submitting to local, state, and federal/DoD agencies as well as the private sector. We’ll work with you from RFP kick-off to delivery and interview, or just step in to support where you need it most – unique graphics and layouts, writing a section or two, and overseeing final red team and QC.

SERVICES OFFERED :

VISUAL IDENTITY PARAPHERNALIA

Our team will help your company develop compelling and effective marketing paraphernalia. We focus on stunning design with a clear purpose, to deliver a cohesive marketing message to your clientele. The right piece of marketing paraphernalia will stick in a person’s memory. DMS will dive deep to immerse into your brand aesthetic, ensuring that your final product is something that represents your firm’s unique brand.

Print Books/
Brochures

Print Books/
Brochures

Client Leave Behinds

Signage

Business Collateral

Trade Show Displays & Paraphernalia

Print Books/
Brochures

E-Books/
E-Brochures

Client Leave Behinds

Signage

Business Collateral

Trade Show Displays & Paraphernalia

SOCIAL MEDIA & WEBSITES

Content Marketing should be an integral part of your digital marketing strategy. The more quality content on your website, the more credible your company will be to potential clients and the more content on social media platforms, the more likely your company will be viewed as a thought leader.

 

SOCIAL MEDIA

Social Media has changed the professional services marketing landscape with the ability to communicate with a target audience in real time. Quality clientele expect top firms to maintain a social media presence, viewing it as central component of the firm's brand identity. We will help you develop and refine a social media voice that adheres to your brand, resonates with your target audience, and identifies precisely where and when you should share your voice to produce tangible results. We'll make sure you're driving engagements by talking to - not at - prospective clients.

WEBSITE

As the face of your brand, your website presence is the very first impression that your prospects and clients use to determine your credibility. Our web design, content strategy, and development is executed in combination with your marketing and business goals to create beautiful websites with innovative marketing hooks. Creativity is at the heart of every design we build, and so is the data to back it up. We want your website design to not only be beautiful but to also be a gateway to your new clients.

WORKSHOPS & TRAININGS

Whether you need in-house training for your team or are looking for a workshop for your event, DMS’s founder, Dee Covington provides the insight and real world experience your team’s needs. With over two decades of experience marketing specifically within the professional  a/e/c  industry, Dee has become a premier industry expert.

PRESENTATION COACHING

The power of your presentation can make the difference between success and failure. Effective communication is critical in any role. DMS can guide you on how to properly refine your presentation for maximum influence, credibility, and impact. We will help you communicate with clarity and certainty, interact with a natural composed demeanor, and convey complex material directly and simply.

WORKSHOPS

Speaking from her own experiences, Dee shares lessons learned throughout her career. Her sessions include real-world examples, best practices, and thought-provoking exercises that promote engagement. As an entrepreneur, Dee found her ability to inspire firm leadership to think creatively, influence perceptions and build confident, competent teams. Speaking to principals, marketers, project managers, and business developers, Dee connects with her audience through presenting proven techniques accompanied with practical tools that can be used to make and immediate positive impact.